#socialsjsu
Follow this hashtag to join the conversation with SJSU’s newest elective: MCOM 139 - Social Media in Business.
Michael Brito, the instructor of this class holds a high seat in the public relations world. He sits as the Senior Vice President of Social Media at Edelman Digital, one of the top firms in the world. This is his first year teaching at San Jose State, and the students in the class, both studying marketing and/or public relations, seem to really like the direction this class is going in.
Now enough of the introduction. Here’s a little bit about what I’ve learned.
A few of Brito’s main discussion points revolved around the social customer, and how it is the most important asset to any company. The social customer will share his or her experiences through several channels influencing other people whether it is good or bad.
In the first chapter of his book, Smart Business, Social Business: A Playbook for Social Media in your Organization, Brito emphasizes how more and more businesses are becoming a social business, and how that process begins within the organization.
He explains that businesses need to tear down the barrier between organizational silos within the company that may be working against each other, using twice the amount of energy and resources.
Brito uses Yahoo! Corporation as a case study of a company who hasn’t seen much success in recent years. The company’s products including Yahoo! Answers, Mail, Games etc. work in separate silos with entirely separate project managers, engineers, marketers, and public relations people.
I am looking forward to all the valuable information that I’m going to get from this class and from reading Michael Brito’s book.
Make sure to follow #socialsjsu to join the conversation and stay updated with the best practices for using social media in your organization!
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