Play this on your way to Las Vegas for #EDC2012 http://soundcloud.com/jprastrullo/chasing-summers-001-pre-edc (Taken with instagram)
(Source: 6horribleheather9)
Chapter 2 of Michael Brito’s book Smart Business, Social Business overlooks several options of social software that are beneficial to businesses.
He explains in detail the pros and cons of several outlets including collaboration tools such as Jive, SharePoint, and Box.net.
He also explains differences between the different social listening platforms available including: Radian6, Lithium, and Meltwater Buzz.
Aside from that, he also showcases the options for social relationship management applications, and expresses the importance of real-time analytics and publishing efficiencies.
“Listening without taking any action is worse than not listening at all.”
It is important for businesses to use these devices to listen in on the conversations that are taking place on the internet. Using software like Radian6 will allow organizations to see conversations revolving around their particular brand and will automatically know the sentiment of these conversations allowing them to respond to them, whether good or bad.
Knowing this valuable information in combination of using a social relationship management application such as Sprinklr, or Awareness allow marketers to connect with the social customer by tailoring their message through the right channel at the right time.
“A social business is one that invests in technology that will allow it to collaborate, interact, share, and engage both internally and externally with customers”
In summarizing this chapter, the takeaway is that a true social business must use these available social technologies to connect with their most valuable assets: the social customer.
Make social listening a priority for your social business!
Some art on the whiteboard at work. (Taken with Instagram at Clark Hall)
It’s official! March 10th! (Taken with Instagram at Humble Beginings Tattoo)
New resume! Reblog if you like.
Follow this hashtag to join the conversation with SJSU’s newest elective: MCOM 139 - Social Media in Business.
Michael Brito, the instructor of this class holds a high seat in the public relations world. He sits as the Senior Vice President of Social Media at Edelman Digital, one of the top firms in the world. This is his first year teaching at San Jose State, and the students in the class, both studying marketing and/or public relations, seem to really like the direction this class is going in.
Now enough of the introduction. Here’s a little bit about what I’ve learned.
A few of Brito’s main discussion points revolved around the social customer, and how it is the most important asset to any company. The social customer will share his or her experiences through several channels influencing other people whether it is good or bad.
In the first chapter of his book, Smart Business, Social Business: A Playbook for Social Media in your Organization, Brito emphasizes how more and more businesses are becoming a social business, and how that process begins within the organization.
He explains that businesses need to tear down the barrier between organizational silos within the company that may be working against each other, using twice the amount of energy and resources.
Brito uses Yahoo! Corporation as a case study of a company who hasn’t seen much success in recent years. The company’s products including Yahoo! Answers, Mail, Games etc. work in separate silos with entirely separate project managers, engineers, marketers, and public relations people.
I am looking forward to all the valuable information that I’m going to get from this class and from reading Michael Brito’s book.
Make sure to follow #socialsjsu to join the conversation and stay updated with the best practices for using social media in your organization!